About Me
Hello, I'm Abdel, the founder of MENA Scale.
My Journey
In August 2020, I embarked on an exciting journey with TikTok, joining a small but dynamic team in the SMB division. As one of the first account managers, I immersed myself in mastering the TikTok Ads Manager, becoming adept at crafting data-driven strategies that deliver results.
Over the years, I had the privilege of assisting over 1,000 businesses across various industries, with a particular passion for e-commerce. Recognizing a significant gap in the market—where many businesses struggled to navigate TikTok advertising effectively—I was driven to make a difference.
Key Achievements
Benchmark Project Development: Created a comprehensive dashboard that provided account managers with in-depth insights into campaign performance, optimizing ad spend and enhancing results.
Training and Workshops: Delivered over 100 training sessions on TikTok Ads Manager and managed workshops for UK e-commerce clients, providing actionable strategies to boost sales and drive growth.
Customized Strategies: Developed over 700 tailored strategies and analyzed more than 1,000 campaigns, ensuring each client's unique needs were met effectively.
eCommerce Team Leadership: Led an eCommerce team for the UKI market, focusing on e-commerce clients and driving significant growth through specialized strategies.
My Expertise
Partnering with my brother, a skilled software engineer specializing in AI, we founded MENA Scale to offer businesses unparalleled expertise in:
TikTok Ad Campaigns: Crafting engaging and effective ad campaigns that captivate audiences and drive action.
Software Development: Providing custom software solutions to enhance marketing efficiency and performance.
TikTok Shop Optimization: Helping businesses expand their e-commerce presence and increase sales through optimized TikTok Shop experiences.
One of my career's pinnacle moments was spearheading a workshop for our UK online trading partners. Presiding over a gathering of keen business individuals, I perceived the lasting influence that disseminating wisdom and prowess could bestow upon their enterprises. This fervour for fortifying others inspired me to initiate MENA Scale, with a vision to assist businesses in truly capitalizing on the potency of TikTok promotions. “Spearheading and masterminding the complete workshop for our UK e-commerce associates, conferring adept TikTok promotional tactics and practical enlightenment to amplify revenues and encourage commercial evolution.”
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Vision and Mission
At MENA Scale, my mission is to provide small and medium businesses with the tools and strategies they need to thrive in the digital landscape. I'm committed to delivering personalized solutions that drive sustained growth, increase profitability, and bring your vision to life.
Let's Connect
I'm thrilled to understand your enterprise and converse on how we may collaborate to reach your objectives. Whether it's enhancing your brand identity through skilled TikTok promotions or employing advanced software programs, I'm at your service.
